Resources for Developers

Smart, creative marketing.

"After nearly 10 years as VP of Marketing for Manhattan’s leading new development firm, I am thrilled to bring my experience in overseeing the marketing and sales of new residential product in the city to NYC’s northern suburbs."
Whitney Okun, Director of Project Marketing

Houlihan Lawrence Project Marketing is the only Westchester-based development-focused real estate division with specializations and extensive experience in design development, market research and analysis, creative marketing campaigns and strategic on-site sales programs that covers the greater Tri-state area.

  • Whitney Okun
  • Director of Project Marketing
  • 914.220.7000
  • Contact
  • Erin Murray
  • Product Manager
  • 914.220.7000
  • Contact
  • Sophie Nordenson
  • Agent Development Manager
  • 914.220.7000
  • Contact

Research

  • Advise On Site Acquisition and Development Potential
  • Feasibility Studies
  • Conduct CPS-1 Test Marketing
  • Price Analysis and Release Schedule
  • Market Response Reports
  • Market Trends Analysis
  • Targeted Market Assessment
  • Offering Plan

Design Development

  • Building Mass, Unit Mix, Unit Size and Layouts
  • Amenities and Features
  • Interior and Exterior Finishes
  • Develop Upgrade Options
  • Selection Process and Procedures

Marketing and Branding

  • Project Branding
  • Message Development
  • Identity (Name, Tagline and Logo)
  • Brand Collateral (Print & Digital Advertising, Signage...)
  • Interactive Assets (Website, Social Networking, etc)
  • Floor Plans
  • Renderings
  • Public Relations

Sales Management

  • Establish and Outfit Sales Center
  • Create Customized Sales Presentation
  • Train and Manage Sales Team
  • Database Management
  • Provide Real-Time Sales Reporting
  • Sales Negotiation
  • Closing Coordination

Portfolio of Projects

  • 3 Laurel Way
  • 55 Bank Street
  • 543 Main Street
  • 3887 Purchase Street
  • 3889 Purchase Street
  • Abingdon Greene
  • Arbor Glen
  • Beacon Glen
  • Beechwind
  • Bennett College
  • Bowman's Glen
  • Broadway Lofts
  • Brookchester Court
  • The Cambium
  • Cold Spring Landing
  • Dara Place
  • Elmcroft Estates
  • Emerald Woods
  • The Gramercy
  • The Greens At Cherry Lawn
  • The Heights At Wixon Pond
  • Highgrove
  • The Highlands at Rye
  • Hilltop Hanover
  • The Homes At Hillandale
  • Homestead Hill
  • The Horizon At Fleetwood
  • Hudson Harbor
  • Huguenot Hill
  • Jefferson Place
  • Joshua Hobby Farms
  • Lilac Preserve
  • Mamaroneck Harbor Landing
  • Mission Hills
  • Monarch At Ridge Hill
  • The Nature Preserve
  • Northchester Woods
  • Parsonage Point
  • The Plaza At Tenafly
  • Poet's Landing
  • Ridge Hill Village
  • River Ridge At Hyde Park
  • Riverview Club
  • Riverstone Of Greenwich
  • Riverton Lofts
  • Sarosca Farm Estates
  • Southview
  • Stonegate Court
  • Stoneridge At East Fishkill
  • Summerset Landing
  • The Summit at Dobbs Ferry
  • Sweetwater
  • Taconic Meadows
  • Towne Centre At Hyde Park
  • Villanova Estates
  • Vineyard Commons
  • The Vista At Fleetwood
  • Wellington Greene
  • Wright's Cove
  • Knickerbocker Lofts
  • The Sky Club