Houlihan Lawrence Project Marketing is a developer-driven division of Houlihan Lawrence Inc, specializing in the marketing and sales of new construction and conversion projects. Since it inception 6 years ago, Project Marketing has been the Exclusive Marketing and Sales Agent for countless projects in Westchester, Putnam, Dutchess, Fairfield, Bergen and New York City counties, working with the area’s most prestigious developers.  

Project Marketing is comprised of a dedicated team of research, design, marketing and sales professionals. The group’s proprietary approach has contributed to the success of projects that range from a 300 unit condominium to a community of 26 single family homes.

Project Marketing collaborates with a developer early in the process starting with site analysis and feasibility studies, concluding with closing coordination. Alternatively, Project Marketing may consult with developers on category-specific needs.

Project Marketing’s range of services include:

Research

• Advise on site acquisition and development potential
• Feasibility studies
• Conduct CPS-1 test marketing
• Price analysis and release schedule
• Market response reports
• Market trends analysis
• Targeting market assessment
• Offering plan

Design Development

• Building mass, unit mix, unit size and layouts
• Amenities and features
• Interior and exterior finishes
• Develop upgrade options
• Selection process and procedures

Marketing

• Project branding
• Message development
• Name, tagline and logo
• Print and online advertising
• Social Networking
• Signage
• Collateral Materials
• Website
• Floor plans
• Renderings
• Public Relations

Sales Management

• Establish and outfit Sales Center
• Create customized sales presentation
• Trained and manage Sales team
• Database management
• Provide real time sales reporting
• Sales negotiation
• Closing coordination